Trump Renames AI as ‘Super Intelligence’, Launches Portal
President Trump rebrands artificial intelligence as “Super Intelligence,” creating America.gov and signing an industry accord with six major tech firms.
On September 29, 2026, a new executive order directed all federal agencies to replace the term “Artificial Intelligence” with “Super Intelligence.” The change was intended to distinguish current capabilities from more advanced future developments and to influence public perception and regulatory frameworks.1
The order also established America.gov—a centralized portal through which Americans can access various governmental online services related to Super Intelligent systems or other areas regulated under this definition. The portal provides a single digital front door for citizens seeking information about government‑related AI initiatives.1
In addition, six major American technology companies signed onto what has been dubbed the White House Accord. These signatories committed themselves voluntarily toward establishing rigorous internal governance frameworks around their most advanced forms of AI research and deployment projects within the next sixty days, leading up until approximately November 28th, 2026 when Assistant Secretary Technology must submit legislative proposals based upon these guidelines and practices developed thus far among signatories involved herein.1
This renaming effort echoes earlier voluntary codes of conduct such as Partnership on AI founded in 2016, which aimed to address ethical concerns surrounding AI development through self‑regulation instead of strict government oversight. It remains unclear whether this new accord will prove any more effective than previous initiatives due to challenges inherent in enforcing compliance among private companies operating globally.1
Experts note that while “Super Intelligence” may be a semantic shift, it could have practical implications for how policymakers draft future regulations and how the public interprets emerging technologies. The executive order also signals an intent to centralize oversight via America.gov, potentially streamlining access to policy documents and updates related to AI deployments across federal agencies.
Given the rapid pace at which large language models are scaling,2 the introduction of a dedicated portal and industry accord represents one of the first coordinated attempts by U.S. leadership to align corporate AI practice with evolving regulatory expectations. Whether the six signatory firms can meet the proposed deadlines and deliver actionable governance frameworks is uncertain; however, their participation marks a significant step toward formalizing internal controls over advanced AI systems.
The initiative’s success will hinge on clear metrics for accountability and transparent reporting mechanisms—elements highlighted as essential in prior expert analyses of similar voluntary agreements. As these developments unfold, stakeholders from academia to civil society will watch closely to gauge how effectively the new terminology and institutional structures translate into concrete safeguards against misuse or unintended bias in AI applications.
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